Working Together
North American College Campuses - Personal Safety Initiative
“I spent many hours working with Alan Martlin of Ascent to develop our ['For Safety's Sake'] campaign and find him to be a responsible, creative, and extremely hard-working individual.
His approach to the program is non-commercial and he sincerely, enthusiastically believes in helping to promote the concept of personal safety awareness and preparedness.
His contacts in safety and law enforcement agencies are considerable, and will bring international credibility and scope to the program.”
What soon became the 'For Safety's Sake' Personal Safety initiative began in 1990. On a meandering transcontinental road trip to College campuses. Ending in meetings with Barry and Brian in Victoria, BC (as above) . . . before the College Stores Research & Educational Foundation (CSREF) in Oberlin, Ohio. Their respective 3000+ store membership, a hub of college life, right across North America.
So the NACS - CSREF 'For Safety's Sake' personal safety initiative was born. Broad in scope, with not one, but several personal safety educational messages. For we had the privilege to collaborate with several world-class institutional organizations in our campaign (listed below.)
So began the use of the monikers 'For Safety's Sake' and, 'Working Together For Safety's Sake'. From which trademark protection was sought and granted to Ascent for both in 1991.
This was not the first of Ascent's multi-contributor 'Special Educational' initiatives. As we were already collaborating with other like-minded groups and organizations in furtherance of their outreach strategies.
We had learned first-hand in practice, that joining forces works. That our flexibility and agility, as cause marketers and suppliers, bode well in collaborating with others. As the profiles on this page attest.
We are forever grateful to the Government and NGO campaign contributors. For many reasons. But this time, for their contributions to the CSREF 'For Safety's Sake' initiative. Following are their respective trademarks.
Produced under the Aquatic Resources Trust Fund
Created by Ascent - Administered by the U.S. Coast Guard
With contributions from institutional boating safety partners (see below), the ‘best practices manual - Renting PWC’s Successfully,’ was conceived, researched, developed, and published by Alan Martlin of Ascent, as Project Manager.
Copyright, USCG 2001
ISBN: 0-929581-42-3
We are forever grateful to the seven Government and NGO organizations. Again, for many reasons. But this time, for their respective expertise and guidance toward 'Renting PWCs Successfully.' For which Ascent, as concept developer, sought to collaborate. Following are their respective trademarks.
Special Educational Initiatives
Safety Awareness - Emergency Preparedness
Office of Boating
Safety
United States Coast
Guard HQ (2001)
Ascent successfully combined safety, educational, and risk management strategies of its institutional water safety partners' into this single resource, Renting PWCs Successfully manual.
Reported to be “the first of its kind,” with
USCG's permission, other recreational sports associations have adopted much of
its lesson planning and format.
Funded by the Aquatic Resources Fund -
Wallop/Breaux. Administered by the U.S. Coast Guard.
USCG Office of Boating Safety
Buzzards Point, Washington, D.C. USA
National Association of State Boating Law Administrators (1995-2005)
Ascent served 10 years as an Associate Member of the National Association of State Boating Law Administrators.
In addition to conferring with NASBLA members on the development of the best practices manual for PWC rentals, Alan Martlin volunteered on two of NASBLA’s working groups: the Boats and Associated Equipment committee and, the Personal Watercraft committee.
NASBLA’s ‘PWC Renter Orientation Checklist’ is published in the Renting Personal Watercraft Successfully manual.
National Office
Lexington, Kentucky USA
Boating Safety & Waterways Management,
Florida Fish & Wildlife
Conservation Commission
“Florida’s statewide training is designed around the ‘Renting Personal Watercraft Successfully’ manual.”
“We have trained rental agencies from the Florida Keys to the Panhandle and are seeing a significant decrease in the number of PWC accidents by
renters.”
“That tells us its working!”
Captain Alan Richard,
Tallahassee, Florida USA
Canadian Safe Boating Council (1996-2005)
`
“Alan Martlin served 9 years as a director of the Canadian Safe Boating Council and was awarded its ‘Certificate of Merit’ for meritorious service as creator of the Council’s ‘Recognition Awards’ and steward of the CSBC Brand.”
Barbara Byers, Chair
Toronto, Ontario Canada
Government of Canada,
Canadian Coast Guard
“The United Nations proclaimed 2001 as the International Year of Volunteers.”
“The Canadian Coast Guard proudly recognizes Alan Martlin as such a
Canadian Volunteer.”
The Rt. Hon. Jean Chretien,
Canadian Prime Minister
World Congress of
Safety of Life at Sea
Genoa, Italy (1996)
“I would like to thank you very sincerely on my behalf and on behalf of the Societa Nazionale di Salvamento, of which I have the honour of being chairman, for the way in which you engaged yourself for the successful outcome of the World Congress for Safety of Life at Sea.”
Giuseppe Marino, President
Societa Nazionale di
Salvamento
Florida Fish & Wildlife
Conservation Commission
Tallahassee, Florida USA
“Shelly and I appreciate your generosity and continued support of the Florida Boating Education Temporary Certificate program and boating safety in
Florida.”
`
Captain Richard Moore,
Boating Law Administrator
Ontario Federation of
Snowmobile Clubs
Sled Smart
“It was a pleasure to meet you. You are definitely up to the fantastic reputation that precedes you! What you do for the OFSC is greatly appreciated
by so many.”
“The symbolic relationship between your organization and ours is highly beneficial; it was great to meet the guy who puts it all together.”
`
Caleigh Timmons, Sled Smart
Barrie, ON Canada (2002 - 2003)
Ontario Federation of
Snowmobile Clubs
“There’s also Al Martlin of Ascent representing Fox 40 . . . who, as long
as I’ve known him, has gone well beyond the call of duty.”
John Blaicher, Marketing Director
Barrie, ON Canada
For Safety - For Sport
Safety & Sports Marketing initiatives
1988 - XV Olympic Winter Games Organizing Committee
Calgary, Alberta Canada
“Al Martlin’s professional, honest, and flexible nature in all business dealings contributed greatly to a successful and enjoyable working relationship and leaves little doubt that he will be successful in his future endeavours and
business pursuits.”
Glenda Mack, Supervisor
Domestic Ticket Sales
Canadian Olympic Committee - Olympic Trust of Canada
“In response to your letter, I would like to take this opportunity to
confess my respect for your persistency in reaching an agreement with us.”
Jim Murray, Manager Licensing
Toronto, Ontario Canada
The Coca Cola Company, Worldwide Olympic Partner
1996 Centennial
Summer Olympic Games
Atlanta / Savanna, GA USA
"It was a pleasure to meet and work with you in making Coca-Cola’s Olympic marketing presence a truly memorable success. I look forward to working with you again in the future.”
Isabelle Tyrbas de Chamberet
Ganzi Productions, Atlanta, GA
